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Our story

Building a community that inspires positive change.

The story so far

Feel-Good Brands was formed in 2015 by agency partners, Andy and Paul from Beyond. As a branding and creative agency, we’d spent many years helping brands to maximise their profits and satisfy shareholders. Our shared passion for purpose-driven brands prompted us to refocus our efforts and set-up a non-profit initiative that helps to support the brands that really inspire us.

It started as a passion project with the annual Feel-Good Brands list. This is a curated list of inspirational brands committed to positive change. That could be a product which supports social causes, it might be taking action on environmental issues, or even a technological innovation that’s transforming lives; these are brands that focus on more than just profit.

The idea is to continue developing a community-driven content platform that helps to accelerate the success of brands that are making a positive impact — if we get an opportunity to work with some of them along the way, that’s always a bonus, but Feel-Good Brands is a social enterprise that was born out of a genuine passion to see these kinds of brands succeed.

Our vision is to show the world that successful business means more than profit. In a world that needs to change, and fast, we believe that businesses should lead the way and be a force for good.