Feel-Good Brands is published by Beyond
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Social distancing is on everybody’s minds right now. The impact could be catastrophic for small businesses, so let’s stop panic buying and start purpose buying.
3 minute read
Consumers are soaking up the perceived benefits, but there is still confusion among consumers about whether it’s legal, what it does, and if it actually works.
5 minute read
Consumer motivation is driven by thoughts, feelings and beliefs. If your brand fulfils those needs, you will make that emotional connection with your audience.
4 minute read