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Your source of inspiring content from the Feel-Good Brands community.
Social distancing is on everybody’s minds right now. The impact could be catastrophic for small businesses, so let’s stop panic buying and start purpose buying.
3 minute read
COVID-19 has sent many businesses into survival mode, feeling paralysed and with no end in sight. But stay positive and plan ahead, the storm will pass.
4 minute read
Consumers are soaking up the perceived benefits, but there is still confusion among consumers about whether it’s legal, what it does, and if it actually works.
5 minute read
Consumer motivation is driven by thoughts, feelings and beliefs. If your brand fulfils those needs, you will make that emotional connection with your audience.
Feminine care with a conscience. Better for your body, for our planet and for womankind.
If one per cent of the Earth’s population subscribed to Offset Earth, together we would plant 900 million trees every month.
2 minute read
The Edelman Trust Barometer is a trust and credibility report. How does your brand measure up?
Dungarees are back with Lucy & Yak, the British fashion brand that manufactures products ethically and sustainably in India and the UK.
The latest in a trend of ‘plant-based’ movies, The Game Changers, has not gone unnoticed. In just one week it was crowned iTunes’ best-selling documentary ever.
6 minute read
Brands that thrive will forge bonds with consumers on a deeper level. Making a genuine connection with consumers will be more important than ever in 2020.
Slowing down fast fashion is not the solution, but taking waste materials at the end of the cycle and making new ones is making sustainable fashion a reality.
Brand purpose is a term that has been bandied around a lot in recent months. It's not surprising really, but purpose isn’t something you can manufacture.
7 minute read
The importance of headline psychology, and how to win hearts with emotional advertising.
How you can get better food options and more transparency at lunchtime.
How can beauty brands consider the demands of conscious consumers?
How can eco-friendly packaging transform your brand?
8 minute read
Wearable tech is touching all aspects of life, so how can brands tap into tech?
We take a look at the recent increase in brands weighing in on social, cultural and political issues.
Global production of plastics is predicted to double by 2040, what can we do to avoid that happening?
How do brands engage in a way that will influence behaviour and inspire action?
In honour of International Women’s Day we’re celebrating powerful female entrepreneurs making a positive impact.
Veganism is on an epic shift from movement to mainstream. So what is it, and what's the cause of its huge popularity?
Sociable. Guerrilla. Bagging: a feel-good way to fight waste.
Who are conscious consumers and do they really matter to brands? The answer is yes, absolutely.
If a homeless person had a barcode that you could scan to give them money, would you? Does this instantly sound like a good idea?
Being B Corp certified is a great way to cultivate a positive company culture; after all, nothing unites people like a common cause.
Find out how the niche food category is transitioning into mainstream and why.
We discuss how entering awards can help elevate your business.
Co-Founder of Oppo talks healthy temptation.
Five key trends have been predicted to impact the food and drink market in 2018.
Founder of The Raw Chocolate Co shares his passion for healthy indulgence.
What is AI and should we really be worried about the implications on our working lives?
10 minute read
Co-Founder of Ugly Drinks shares his inspiration behind the brand.
Learn the key points for clear, effective communication that delivers results.
Ellie Hutch gives her tips on how to elevate energy levels and boost team performance.
How brands are using technology to read consumers emotions.
How big names in fashion are marrying up clothing, branding and ecology.
We caught up with Jess to find out what it takes to launch a new brand and stand out in an already crowded marketplace.
We no longer talk about digital or social channels — the Internet isn’t separate to our everyday lives, we live here now.
No nonsense advice on building a strong fitness brand from Harry Sowerby, co-founder of British Military Fitness.