Big is dead, long live smol
The laundry revolution continues. The idea for smol was conceived by Paula Quazi and Nick Green in 2018, founded on the belief there is a better way to buy cleaning products.
The detergent-to-your-door brand, is now loved by more than a quarter of a million households. They have continued shaking up an industry that has barely innovated for a century and smol has become one of the fastest-growing laundry brands in the UK, powering millions of washes every week.