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The Brands List 2021

The Feel-Good Brands list showcases the brands that are shaping a better world.

The Feel-Good Brands List

A showcase for the brands that make life better, where consumers can discover and connect with positive brands; these are the ones to watch in 2021, purpose-driven brands on a mission to make a difference.

Feel-Good Brands is supported by a network of brand experts and industry practitioners; individuals and agencies working together to provide content and resources designed to help positive brands accelerate their growth strategy. We host brand workshops and thought leadership events, regularly publishing shareable content and resources on the Insights page.

What makes a feel-good brand?

☑︎ Positive brand purpose, using business as a force for good.

☑︎ Strives to make a positive social or environmental impact.

☑︎ Consciously conducts its business according to its purpose.

How it works

The Feel-Good Brands list is published annually, curated by votes from an independent panel of industry experts and a survey of conscious consumers. Brands do not pay or apply to be considered.

Listed in alphabetical order, these are the ones to watch in 2021; the innovators, the changemakers, the movers and shakers — brands that are working to make our world a better place.

Brands brewdog 01

BrewDog

With a brassy reputation for their anti-establishment approach to marketing, BrewDog has also gone big on sustainability and responsible business practice.

Brands choose love 01

Choose Love

Choose Love continues to provide refugees and displaced people with everything they need, from lifesaving search and rescue boats, to food and legal advice.

Brands clipper 03

Clipper

Clipper began with two chests of finest-quality Assam tea. Their quest for quality and attention to detail is matched only by their desire to always do the right thing.

Brands cook 07

COOK

Cook set out with a dream to become the world’s best-ever maker of ready meals, nourishment for everyone; employees, communities and customers alike.

Brands coral eyewear 01

Coral Eyewear

Coral Eyewear frames are injection moulded using ECONYL, pellets of recycled nylon created from regenerated ocean fishing nets and fabric scraps from landfill.

Brands ecotricity 01

Ecotricity

Ecotricity is Britain’s leading green energy company, supplying green electricity and gas to homes and businesses across the UK.

Brands elvis kresse 03

Elvis & Kresse

Elvis & Kresse fights landfill by converting industrial and commercial waste, such as fire hoses and parachute silks, into sustainable and ethical luxury. 

Brands finisterre 01

Finisterre

Finisterre is a certified B Corp, spearheading an eco-conscious business revolution, committed to inspiring a love of the sea.

Brands garcon wines 09

Garçon Wines

Being sustainable doesn't just mean being eco-friendly. This innovation is pioneering a revolution in wine logistics and distribution, one which the retail industry cannot ignore.

Brands hiut denim 03

Hiut Denim

Hiut Denim is rooted in the history of Cardigan. David and Clare Hieatt set themselves a goal to get their town making jeans again and get 400 people their jobs back.

Brands oddbox 01

ODDBOX

In the UK alone, over a quarter of fruit and veg is discarded before it’s even left the farm. ODDBOX faces the ugly truth in their quest to tackle the global food waste problem.

Brands olio 01

OLIO

Founded in 2015 by two friends, the OLIO mission continues to unlock the value of food that would otherwise be wasted in the home and local community.

Brands patagonia 01

Patagonia

Patagonia’s mission is to build the best product and cause no unnecessary harm, using business to inspire and implement solutions to the environmental crisis.

Brands riverford 01

Riverford Organic Farmers

With B Corp status, Riverford is committed to farming organically to minimise detrimental impacts on soils, water, biodiversity, animal welfare and climate change.

Brands sea change 01

Sea Change

Sea Change is turning the tide on plastic pollution. Their ethically-produced wines contribute financially to marine conservation charities, reducing their environmental impact.

Brands teemill 01

Teemill

Teemill products are designed to be returned when they're worn out so new products can be produced from the materials recovered; over and over again.

Brands toast ale 01

Toast Ale

Did you know that 44% of bread gets wasted? Food waste is clearly a global problem, but turning leftover bread into beer sounds like pure wizardry.

Brands tonys choc 01

Tony’s Chocolonely

When Dutch journalist Teun van de Keuken took himself to a police station and asked to be arrested, the judge wouldn’t convict him, because his only crime was eating chocolate.

Brands triodos bank 01

Triodos Bank

The phrase ‘ethical bank’ sounds like an oxymoron. But Triodos is on a mission to disrupt the finance sector with a much brighter future for banking services.

Brands veloculture 01

Velo Culture

The idea for Velo Culture was born from the pile of punctured inner tubes that had been growing in the corner of a garage in the North of England.