Almost half of the UK population wears glasses. That’s a lot of specs, but did you know that the overwhelming majority of designers and eyewear brands create glasses and sunglasses from virgin plastic frames?
22 million kgs of plastic flows into our oceans each day on average. It is estimated that the amount of plastic in our seas will double by 2030 and over 75% of this will come from uncollected plastic waste. It’s thought that around 600,000 tonnes of fishing nets are abandoned each year, taking an estimated 600 years to break down.
Whilst studying at the University of East Anglia, George Bailey began researching sustainable materials, combining his passion for the environment with his dad's experience in the optical market. The idea for Coral Eyewear came about when George discovered that old fishing gear; fabric scraps and other waste nylon materials found in oceans and landfill sites, could be used to manufacture new eyewear.
Coral Eyewear frames are injection moulded using ECONYL, pellets of recycled nylon created from regenerated ocean fishing nets and fabric scraps from landfill. The ECONYL process reduces the global warming impact of nylon by up to 90% when compared with the material from oil, and instead of adding environmentally-damaging lacquer, gloss or varnish, the frames are tumbled for smoothness.
Using virtual Try-On Technology, Coral provides an instant visual representation of the frames. The visual representation also delivers a fast and accurate way of seeing the shape and colour, improving the customer experience and reducing waste through returns.