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Accelerating success for brands that matter™

The leading business community for purpose-driven brands.

Feel-Good Brands provides insight and strategies to help passionate businesses build commercial success, and make a positive impact on the world of their customers.

Botm teemill

Brand of the Month: Teemill

Turning your old clothes into new ones.

Brand of the Month: Teemill

Turning your old clothes into new ones.
Podcast 0026 james dawson teaplus

Featured podcast

We talk to James Dawson from Tea+ about his vitamin-packed tea range.

Featured podcast

We talk to James Dawson from Tea+ about his vitamin-packed tea range.
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The Brands List 2020

Hold tight, it’s coming soon...

The Brands List 2020

Hold tight, it’s coming soon...

Insights brands embrace mindfulness 2020
InsightsWellness

How successful brands can embrace mindfulness in 2020

Brands that thrive will forge bonds with consumers on a deeper level. Making a genuine connection with consumers will be more important than ever in 2020.

5 minute read

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Brands teemill 08
EnvironmentFashionBrand of the Month

Brand of the Month: Teemill

Slowing down fast fashion is not the solution, but taking waste materials at the end of the cycle and making new ones is making sustainable fashion a reality.

2 minute read

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Insights why brand purpose matters
Insights

Why brand purpose matters

Brand purpose is a term that has been bandied around a lot in recent months. It's not surprising really, but purpose isn’t something you can manufacture.

7 minute read

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Client Jenny Robertson
"The team really helped to give us the direction and the tools to enable us to maximise our brand."
Jenny Robertson, Brand Manager, Gosh! 5 star rating