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Accelerating success for brands that matter™

The leading business community for purpose-driven brands.

Feel-Good Brands provides insight and strategies to help passionate businesses build commercial success, and make a positive impact on the world of their customers.

The brands list 2020

The Brands List 2020

This year‘s list has been published!

The Brands List 2020

This year‘s list has been published!
Podcast 0026 santiago navarro garcon wines

Featured podcast

Santiago Navarro from Garçon Wines tells Brand Talks all about the eco wine bottle.

Featured podcast

Santiago Navarro from Garçon Wines tells Brand Talks all about the eco wine bottle.
Insights headline psychology

Can I have your attention please?

As a marketer, you need to make sure your creative cuts through the noise — in this article we focus on the emotive headline.

Can I have your attention please?

As a marketer, you need to make sure your creative cuts through the noise — in this article we focus on the emotive headline.
Insights edelman report is your brand ethical
InsightsEnvironmentBranding

Edelman Trust Barometer 2020: Is your brand ethical and competent?

The Edelman Trust Barometer is a trust and credibility report. How does your brand measure up?

4 minute read

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Brands lucy and yak 03
EnvironmentFashionBrand of the Month

Brand of the Month: Lucy & Yak

Dungarees are back with Lucy & Yak, the British fashion brand that manufactures products ethically and sustainably in India and the UK.

3 minute read

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Insights the game changers
InsightsFoodWellness

Game changing plant-based sales

The latest in a trend of ‘plant-based’ movies, The Game Changers, has not gone unnoticed. In just one week it was crowned iTunes’ best-selling documentary ever.

6 minute read

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Client Jenny Robertson
"The team really helped to give us the direction and the tools to enable us to maximise our brand."
Jenny Robertson, Brand Manager, Gosh! 5 star rating