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Accelerating success for brands that matter™

The leading business community for purpose-driven brands.

Feel-Good Brands provides insight and strategies to help passionate businesses build commercial success, and make a positive impact on the world of their customers.

The brands list 2020

The Brands List 2020

This year‘s list has been published!

The Brands List 2020

This year‘s list has been published!
Podcast 0026 santiago navarro garcon wines

Featured podcast

Santiago Navarro from Garçon Wines tells Brand Talks all about the eco wine bottle.

Featured podcast

Santiago Navarro from Garçon Wines tells Brand Talks all about the eco wine bottle.
Insights headline psychology

Can I have your attention please?

As a marketer, you need to make sure your creative cuts through the noise — in this article we focus on the emotive headline.

Can I have your attention please?

As a marketer, you need to make sure your creative cuts through the noise — in this article we focus on the emotive headline.
Insights here for you
InsightsBranding

“We are here for you…”

So many brands have missed the mark with their COVID messaging. Don’t follow the herd, here’s what you can do to make people feel more loyal to your brand.

3 minute read

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Insights botm moju
DrinksWellnessBrand of the Month

Brand of the Month: MOJU

MOJU uses only nature’s most potent and effective ingredients to create their plant-powered juices, all cold-pressed for maximum impact.

2 minute read

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Insights how brands are surviving a pandemic
InsightsEnvironmentWellnessBrandingRetail

How brands are surviving a pandemic

Now is not the time to focus on sales or stock levels. Actions taken now will forever be remembered by consumers with love and loyalty.

6 minute read

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Client Jenny Robertson
"The team really helped to give us the direction and the tools to enable us to maximise our brand."
Jenny Robertson, Brand Manager, Gosh! 5 star rating