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Patagonia is in the business of saving our planet. True to their humble beginnings, their core values reflect those of a business started by a band of climbers and surfers: to build the best product, cause no unnecessary harm, use their business to protect nature and develop new ways to do things.

From donating a percentage of sales to environmental organisations to removing river dams, and from de-urbanising land to actively encouraging consumers to stop buying so much of their stuff through their latest ‘Worn Wear’ campaign; Patagonia is dedicated to saving the planet. A leading light for feel-good brands to follow.