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Feel-Good Brands is published by Beyond

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Season Five
Season Five Season Four Season Three Season Two Season One

44 Wilfred Emmanuel Jones The Black Farmer 800x500
Episode 44

Wilfred Emmanuel-Jones MBE, Founder — The Black Farmer

Sarah chats to Wilfred Emmanuel-Jones MBE, Founder of The Black Farmer a brand and founder with an awe-inspiring backstory.

52 minute listen

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43 Sara Maria Trechman Well Truly 800x500
Episode 43

Sara & Maria Trechman, Co-founders — Well&Truly

Sarah chats to co-founders and sisters-in-law; Sara & Maria Trechman of Well&Truly, the naughty-ish snack that has taken Tesco by storm and is shaking up the snacking category with its brave new branding.

45 minute listen

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42 Ivo Gormley Goodgym 800x500
Episode 42

Ivo Gormley, Founder — GoodGym

Ivo tells us about how he and the GoodGym team responded to and adapted to the pandemic.

34 minute listen

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40 Emma Vass Ecotone 800x500
Episode 41

Emma Vass, CEO — Ecotone

Emma Vass talks to us about Ecotone UK, her B Corp certified business with a portfolio of well-known and much-loved household brands including Whole Earth, Kallo, Clipper Teas and Mrs Crimbles cakes & bakes.

35 minute listen

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ABOUT US

Feel-Good Brands is published by The Food Brand Guys™. We bring you the latest news, insights and research on all aspects of branding and marketing for passionate business leaders; the changemakers, the innovative disruptors who seek to make the world a better place. Our mission is to build a community that inspires the people powering the next wave of disruption.

We offset our carbon footprint via Ecologi

© 2025 Feel-Good Brands. Privacy Policy .