Feel-Good Brands is published by Beyond
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COVID-19 has sent many businesses into survival mode, feeling paralysed and with no end in sight. But stay positive and plan ahead, the storm will pass.
4 minute read
Consumer motivation is driven by thoughts, feelings and beliefs. If your brand fulfils those needs, you will make that emotional connection with your audience.
The Edelman Trust Barometer is a trust and credibility report. How does your brand measure up?
Brands that thrive will forge bonds with consumers on a deeper level. Making a genuine connection with consumers will be more important than ever in 2020.
5 minute read