Feel-Good Brands is published by Beyond
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Against a backdrop of uncertainty and a growing lack of trust in traditional authorities, people are increasingly turning to alternative belief systems.
3 minute read
In a post-COVID world, where the economic consequences remain uncertain, your brand’s true purpose becomes clear.
2 minute read
Many businesses are struggling in the current climate. Re-energise your business with a FREE brand health check.
1 minute read
So many brands have missed the mark with their COVID messaging. Don’t follow the herd, here’s what you can do to make people feel more loyal to your brand.
Now is not the time to focus on sales or stock levels. Actions taken now will forever be remembered by consumers with love and loyalty.
6 minute read
COVID-19 has sent many businesses into survival mode, feeling paralysed and with no end in sight. But stay positive and plan ahead, the storm will pass.
4 minute read
Consumer motivation is driven by thoughts, feelings and beliefs. If your brand fulfils those needs, you will make that emotional connection with your audience.
The Edelman Trust Barometer is a trust and credibility report. How does your brand measure up?
Brands that thrive will forge bonds with consumers on a deeper level. Making a genuine connection with consumers will be more important than ever in 2020.
5 minute read