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Insights eco friendly christmas
InsightsFoodDrinksEnvironment

How to have an eco-friendly Christmas

If ever there’s a year that we need Christmas the most, it’s got to be 2020. But how often do we think about the impact of the festive season on our planet?

2 minute read

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Camera man wearing Covid-19 mask
Insights

Shooting at a safe distance: filming content and making ads during Covid-19

Productions continue during Covid-19, we consult with Beyond to find out how that works with social distancing guidelines in place.

1 minute read

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Insights sustainble drinks packaging garcon wines
InsightsEnvironment

Innovations in sustainable drinks packaging

People are becoming ever more conscious of climate change, which is driving further innovation in sustainable drinks packaging.

2 minute read

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Insights eco glossary
InsightsEnvironment

Eco-Glossary

Research shows a lack of understanding around the terminology we use to talk about climate change. We created this eco-glossary to clarify some of those terms.

2 minute read

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Insights how brands can tap into alternative belief systems
InsightsBranding

How brands can tap into alternative belief systems?

Against a backdrop of uncertainty and a growing lack of trust in traditional authorities, people are increasingly turning to alternative belief systems.

3 minute read

Insights offset dirty word
InsightsEnvironment

Is ‘offset’ a dirty word?

Companies can offset carbons emissions by funding projects that remove greenhouse gases. So why is the term ’offset’ facing increased criticism?

2 minute read

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Insights supporting team wellbeing after furlough
InsightsWellness

Returning to the workplace: supporting your team after furlough

Recent studies have revealed that half of us have felt depressed or anxious about the future, so how can you support your team on their return to work?

2 minute read

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Insights brand purpose and why it matters more in 2020
InsightsBranding

Brand purpose and why it matters more in 2020

In a post-COVID world, where the economic consequences remain uncertain, your brand’s true purpose becomes clear.

2 minute read

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Brand health check bottles
InsightsBranding

Re-energise your brand

Many businesses are struggling in the current climate. Re-energise your business with a FREE brand health check.

1 minute read

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Insights here for you
InsightsBranding

“We are here for you…”

So many brands have missed the mark with their COVID messaging. Don’t follow the herd, here’s what you can do to make people feel more loyal to your brand.

3 minute read

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Insights how brands are surviving a pandemic
InsightsEnvironmentWellnessBrandingRetail

How brands are surviving a pandemic

Now is not the time to focus on sales or stock levels. Actions taken now will forever be remembered by consumers with love and loyalty.

6 minute read

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Insights stop panic buying
InsightsRetail

Stop panic buying, start purpose buying

Social distancing is on everybody’s minds right now. The impact could be catastrophic for small businesses, so let’s stop panic buying and start purpose buying.

3 minute read

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Insights weather the storm
InsightsBranding

Don’t panic, keep rowing and we can weather this storm

COVID-19 has sent many businesses into survival mode, feeling paralysed and with no end in sight. But stay positive and plan ahead, the storm will pass.

4 minute read

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Insights win trust in the cbd market
InsightsWellnessRetail

How to win retail and consumer trust in the CBD market

Consumers are soaking up the perceived benefits, but there is still confusion among consumers about whether it’s legal, what it does, and if it actually works.

5 minute read

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Insights ways to motivate consumers to buy
InsightsBrandingRetail

Six ways to motivate consumers to buy

Consumer motivation is driven by thoughts, feelings and beliefs. If your brand fulfils those needs, you will make that emotional connection with your audience.

4 minute read

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Insights edelman report is your brand ethical
InsightsEnvironmentBranding

Edelman Trust Barometer 2020: Is your brand ethical and competent?

The Edelman Trust Barometer is a trust and credibility report. How does your brand measure up?

4 minute read

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Insights the game changers
InsightsFoodWellness

Game changing plant-based sales

The latest in a trend of ‘plant-based’ movies, The Game Changers, has not gone unnoticed. In just one week it was crowned iTunes’ best-selling documentary ever.

6 minute read

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Insights brands embrace mindfulness 2020
InsightsWellnessBranding

How successful brands can embrace mindfulness in 2020

Brands that thrive will forge bonds with consumers on a deeper level. Making a genuine connection with consumers will be more important than ever in 2020.

5 minute read

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Insights why brand purpose matters
Insights

Why brand purpose matters

Brand purpose is a term that has been bandied around a lot in recent months. It's not surprising really, but purpose isn’t something you can manufacture.

7 minute read

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Insights headline psychology
Insights

Can I have your attention please?

The importance of headline psychology, and how to win hearts with emotional advertising.

4 minute read

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Insights brands raise the bar for waste free beauty
Insights

Brands must raise the bar on waste-free beauty

How can beauty brands consider the demands of conscious consumers?

5 minute read

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Insights transform with eco packaging
Insights

Transform your brand with eco packaging

How can eco-friendly packaging transform your brand?

8 minute read

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Insights brand activism social issues
Insights

What happens when brands take a stand on social issues?

We take a look at the recent increase in brands weighing in on social, cultural and political issues.

5 minute read

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Insights blue planet plastics
Insights

Shoppers raise the bar for bathroom-based sustainability

Global production of plastics is predicted to double by 2040, what can we do to avoid that happening?

4 minute read

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Insights unlocking community driven marketing
Insights

Unlocking the power of community-driven marketing

How do brands engage in a way that will influence behaviour and inspire action?

3 minute read

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Insights gender gap
Insights

Mind the (gender) gap

In honour of International Women’s Day we’re celebrating powerful female entrepreneurs making a positive impact.

5 minute read

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Insights veganism movement
Insights

Veganism, from movement to mainstream

Veganism is on an epic shift from movement to mainstream. So what is it, and what's the cause of its huge popularity?

5 minute read

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Insights rise conscious consumer
Insights

How to win the hearts of conscious consumers

Who are conscious consumers and do they really matter to brands? The answer is yes, absolutely.

4 minute read

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Insights b corp
Insights

The buzzword in business

Being B Corp certified is a great way to cultivate a positive company culture; after all, nothing unites people like a common cause.

5 minute read

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Insights enter awards
Insights

Five killer reasons to enter business awards

We discuss how entering awards can help elevate your business.

4 minute read

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Insights clear content strategy
Insights

The key to a more successful content strategy

Learn the key points for clear, effective communication that delivers results.

5 minute read

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Insights elleenergy
Insights

5 steps to outperform the competition

Ellie Hutch gives her tips on how to elevate energy levels and boost team performance.

4 minute read

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ABOUT US

Feel-Good Brands is published by Beyond. We bring you the latest news, insights and research on all aspects of branding and marketing for passionate business leaders; the changemakers, the innovative disruptors who seek to make the world a better place. Our mission is to build a community that inspires the people powering the next wave of disruption.

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© 2021 Feel-Good Brands. Privacy Policy.