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InsightsEnvironmentBranding

Edelman Trust Barometer 2020: Is your brand ethical and competent?

The Edelman Trust Barometer is a trust and credibility report. How does your brand measure up?

4 minute read

Insights the game changers

InsightsFoodWellness

Game changing plant-based sales

The latest in a trend of ‘plant-based’ movies, The Game Changers, has not gone unnoticed. In just one week it was crowned iTunes’ best-selling documentary ever.

6 minute read

Insights brands embrace mindfulness 2020

InsightsWellnessBranding

How successful brands can embrace mindfulness in 2020

Brands that thrive will forge bonds with consumers on a deeper level. Making a genuine connection with consumers will be more important than ever in 2020.

5 minute read

Why brand purpose matters

Brand purpose is a term that has been bandied around a lot in recent months. It's not surprising really, but purpose isn’t something you can manufacture.

7 minute read

Insights headline psychology

Can I have your attention please?

The importance of headline psychology, and how to win hearts with emotional advertising.

4 minute read

Insights brands raise the bar for waste free beauty

Brands must raise the bar on waste-free beauty

How can beauty brands consider the demands of conscious consumers?

5 minute read

Insights transform with eco packaging

Transform your brand with eco packaging

How can eco-friendly packaging transform your brand?

8 minute read

What happens when brands take a stand on social issues?

We take a look at the recent increase in brands weighing in on social, cultural and political issues.

5 minute read

Insights blue planet plastics

Shoppers raise the bar for bathroom-based sustainability

Global production of plastics is predicted to double by 2040, what can we do to avoid that happening?

4 minute read

Insights unlocking community driven marketing

Unlocking the power of community-driven marketing

How do brands engage in a way that will influence behaviour and inspire action?

3 minute read

Insights gender gap

Mind the (gender) gap

In honour of International Women’s Day we’re celebrating powerful female entrepreneurs making a positive impact.

5 minute read

Insights veganism movement

Veganism, from movement to mainstream

Veganism is on an epic shift from movement to mainstream. So what is it, and what's the cause of its huge popularity?

5 minute read

Insights rise conscious consumer

How to win the hearts of conscious consumers

Who are conscious consumers and do they really matter to brands? The answer is yes, absolutely.

4 minute read

Insights b corp

The buzzword in business

Being B Corp certified is a great way to cultivate a positive company culture; after all, nothing unites people like a common cause.

5 minute read

Insights enter awards

Five killer reasons to enter business awards

We discuss how entering awards can help elevate your business.

4 minute read

Insights clear content strategy

The key to a more successful content strategy

Learn the key points for clear, effective communication that delivers results.

5 minute read

Insights elleenergy

5 steps to outperform the competition

Ellie Hutch gives her tips on how to elevate energy levels and boost team performance.

4 minute read