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So many brands have missed the mark with their COVID messaging. Don’t follow the herd, here’s what you can do to make people feel more loyal to your brand.
3 minute read
Now is not the time to focus on sales or stock levels. Actions taken now will forever be remembered by consumers with love and loyalty.
6 minute read
Social distancing is on everybody’s minds right now. The impact could be catastrophic for small businesses, so let’s stop panic buying and start purpose buying.
COVID-19 has sent many businesses into survival mode, feeling paralysed and with no end in sight. But stay positive and plan ahead, the storm will pass.
4 minute read
Consumers are soaking up the perceived benefits, but there is still confusion among consumers about whether it’s legal, what it does, and if it actually works.
5 minute read
Consumer motivation is driven by thoughts, feelings and beliefs. If your brand fulfils those needs, you will make that emotional connection with your audience.
The Edelman Trust Barometer is a trust and credibility report. How does your brand measure up?
The latest in a trend of ‘plant-based’ movies, The Game Changers, has not gone unnoticed. In just one week it was crowned iTunes’ best-selling documentary ever.
Brands that thrive will forge bonds with consumers on a deeper level. Making a genuine connection with consumers will be more important than ever in 2020.
Brand purpose is a term that has been bandied around a lot in recent months. It's not surprising really, but purpose isn’t something you can manufacture.
7 minute read
The importance of headline psychology, and how to win hearts with emotional advertising.
How can beauty brands consider the demands of conscious consumers?
How can eco-friendly packaging transform your brand?
8 minute read
We take a look at the recent increase in brands weighing in on social, cultural and political issues.
Global production of plastics is predicted to double by 2040, what can we do to avoid that happening?
How do brands engage in a way that will influence behaviour and inspire action?
In honour of International Women’s Day we’re celebrating powerful female entrepreneurs making a positive impact.
Veganism is on an epic shift from movement to mainstream. So what is it, and what's the cause of its huge popularity?
Who are conscious consumers and do they really matter to brands? The answer is yes, absolutely.
Being B Corp certified is a great way to cultivate a positive company culture; after all, nothing unites people like a common cause.
We discuss how entering awards can help elevate your business.
Learn the key points for clear, effective communication that delivers results.
Ellie Hutch gives her tips on how to elevate energy levels and boost team performance.
