The Brands List 2020

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The Feel-Good Brands list showcases the brands that are shaping a better world.

The Feel-Good Brands List

A showcase for the brands that make life better, where consumers can discover and connect with positive brands; these are the ones to watch in 2020, purpose-driven brands on a mission to make a difference.

Feel-Good Brands is supported by a network of brand experts and industry practitioners; individuals and agencies working together to provide content and resources designed to help positive brands accelerate their growth strategy. We host brand workshops and thought leadership events, regularly publishing shareable content and resources on the Insights page.

What makes a feel-good brand?

☑︎ Positive brand purpose, using business as a force for good.

☑︎ Strives to make a positive social or environmental impact.

☑︎ Consciously conducts its business according to its purpose.

How it works

The Feel-Good Brands list is published annually, curated by votes from our independent panel of industry experts and a survey of conscious consumers. Brands do not pay or apply to be considered.

Listed in alphabetical order, we present our top picks for 2020; the innovators, the changemakers, the movers and shakers — brands that are working to make our world a better place.

Abel & Cole

The Abel & Cole story begins with potatoes. Keith Abel met a man called Bernard and started selling Bernard’s organic potatoes door to door.

BECO

BECỌ creates over 10,000 days of employment every year for its staff; 80% of whom are visually impaired, disabled or disadvantaged in some way.

BetterYou

BetterYou aims to tackle some of the major nutrient deficiencies that dominate modern lifestyles by exploring different methods of delivery.

Garçon Wines

This innovation is pioneering a revolution in wine logistics and distribution, one which the retail industry cannot ignore.

Hiut Denim

David and Clare Hieatt set themselves a goal to get their town making jeans again and get 400 people their jobs back.

Hunter & Gather

Born out of a passion for real rood and challenging conventional wisdom, Hunter & Gather set out on a mission to create healthy, nutrient dense products with a focus on quality and transparency.

Karma

Karma is the app tackling food waste while helping consumers discover new restaurants, cafes, and retailers.

Lush

At Lush, ethics and goodness are at the centre of everything they do, and the brand is unwavering in their commitment to sustainability.

Mindful Chef

Mindful Chef was launched in 2015 by school friends Myles, Giles and Rob with one mission; to make healthy eating easy.

OLIO

Founded in 2015 by two friends, the OLIO mission unlocks the value of food that would otherwise be wasted in the home and local community.

Patagonia

Patagonia’s mission is to build the best product and cause no unnecessary harm, using business to inspire and implement solutions to the environmental crisis.

Quinola Mothergrain

Quinola’s mission begins with being generous to people and the environment, as without either Quinola wouldn’t have a sustainable product.

Stay Wild Swim

Stay Wild Swim is a premium swimwear brand made from regenerated ocean plastic in the heart of London. Designed to flatter all women their pieces have a purpose, with every element considering people and the planet.

Teemill

Teemill products are designed to be returned when they're worn out so new products can be produced from the materials recovered… over and over again.

Tenzing

Most energy drinks are full of synthetic ingredients, artificial mood boosters and loads of sugar. Tenzing provides energising and sustainble ingredients directly from nature.

The Cheeky Panda

The Cheeky Panda was created to create a more natural and sustainable alternative to tree-based tissue, using bamboo which is the world’s fastest growing plant that doesn’t require fertilisers.

Toast Ale

Did you know that 44% of bread gets wasted? Food waste is clearly a global problem, but turning leftover bread into beer sounds like pure wizardry.

Tom’s Teas

The story of Tom’s Teas is not just a delicious and fun healthy drink, this is about promoting the healthy social and emotional development of children.

TOMS

When customers buy a TOMS product, they are doing more than purchasing something for themselves. What started as a company on a mission to improve lives has become a bigger One for One™ movement.

Tony’s Chocolonely

In 2005, Dutch journalist Teun van de Keuken took himself to a police station and asked to be arrested. To his disappointment the judge wouldn’t convict him, because his only crime was eating chocolate.