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The Brands List 2020

The Feel-Good Brands list showcases the brands that are shaping a better world.

The Feel-Good Brands List

Feel-Good Brands is the leading business community for brands that that seek to make a positive impact on the world. Through their products, services and initiatives, these are purpose-driven brands on a mission to make a difference.


The Feel-Good Brands list is published annually, curated by votes from our independent panel of industry experts and a survey of conscious consumers. Brands do not pay or apply to be considered.

Listed in alphabetical order, we present our top picks for 2020; the innovators, the changemakers, the movers and shakers — brands that are working to make our world a better place.

What makes a feel-good brand?

  • Positive brand purpose, using business as a force for good.
  • Strives to make a positive social or environmental impact.
  • Consciously conducts its business according to its purpose.